01
Product spot
- Format
- Paid social ad
- Runtime
- 15 to 30 s
- Ratios
- 9:16 · 1:1 · 16:9
- Inputs
- Product shots, a brief
- Output
- MP4 per ratio, script, shot list, prompts
- Made
- Reference-locked generation, edited with typography
AI video for social media and advertising
AI video for social and advertising, made to a brief.
Product spots, persona ads, explainers and punch-up edits. Delivered in every ratio, with the prompts included, so the next round starts from a known base.
Method
How a spot is made
Generation is the fast part. The brief and the QA are where the quality comes from.
Step one
Brief and script
Who is watching, what they should believe, what they do next. Then a script to a time budget: one beat per shot.
One beat per shot.
Brief · sample
Product Frosted glass serum, 30 ml
Platform Instagram Reels, 9:16, 15 s
Viewer Women 28 to 45 who already buy skincare online
Believe This one replaces three steps
Do next Tap to shop
Script · four beats
1 · The bottle, alone, wet slate. "Three steps."
2 · One drop falls. "One."
3 · Hands, morning light, applied. "That is the routine."
4 · Bottle, logo card. "Shop now."
Step two
Shot list and generation
Each shot is one continuous moment with a reference image for the product or persona. Several takes per shot, the best frame-one wins.
Several takes per shot, the best first frame wins.
Shot list · sample
# Beat Move Ref Takes 1 Bottle on wet slate Slow dolly-in Product 3 2 Single drop Macro, still Product 4 3 Hands, morning light Handheld sway Persona 3 4 Bottle, hero Orbit 20° Product 2 Prompt · shot 1
Cinematic product photography, 35mm anamorphic, one warm key, cool fill. Frosted glass serum bottle on wet black slate. Slow dolly-in, bottle centred, nothing enters or leaves the frame.
Step three
Edit
Cut to the script, voice, captions, music. Text is typography in the edit, never baked into the image.
Text is typography, never baked in.
word-timed captions · punch-in on the claim
Step four
Frame-level QA
Every clip scrubbed for hands, logos, warped text and drifting products. Failures are regenerated, not patched. Then watched on a phone, sound off.
Failures are regenerated, not patched.
- Hands
- Logo drift
- Warped text
- Product shape
- Phone, sound off
The collection
Ten formats, one method. Add any of them to your plan.
02
Macro texture
- Format
- B-roll, product insert
- Runtime
- 3 to 8 s
- Ratios
- 16:9 · 9:16
- Inputs
- A material, a mood
- Output
- Loopable MP4, prompt
- Made
- 100mm macro prompt family, backlit
03
Persona ad
- Format
- UGC-style vertical ad
- Runtime
- 15 to 45 s
- Ratios
- 9:16
- Inputs
- Product, a persona sheet or a licensed presenter
- Output
- MP4, captions file, script, persona sheet
- Made
- Consistent persona held across takes
04
Space walkthrough
- Format
- Real estate, hospitality
- Runtime
- 10 to 30 s
- Ratios
- 16:9 · 9:16
- Inputs
- Listing photos or a render
- Output
- MP4 per ratio, prompt
- Made
- Architectural prompt family, single dolly per shot
05
Food and drink
- Format
- Menu, launch, social
- Runtime
- 6 to 20 s
- Ratios
- 9:16 · 1:1
- Inputs
- Dish photos or a description
- Output
- MP4 per ratio, prompt
- Made
- Macro food family, steam and backlight
06
Illustrated short
- Format
- Story, brand character
- Runtime
- 30 to 90 s
- Ratios
- 9:16 · 16:9
- Inputs
- A script, a character brief
- Output
- MP4, style sheet, scene list
- Made
- Locked 2D style sheet, one character across scenes. Real work.
07
Punch-up edit
- Format
- Talking head, course, Reels
- Runtime
- 30 to 90 s
- Ratios
- As recorded · 9:16 crop
- Inputs
- Your recording
- Output
- MP4, captions file
- Made
- Cut, word-timed captions, punch-ins, b-roll on claims. Real work.
08
Explainer b-roll
- Format
- Narrated explainer, faceless channel
- Runtime
- 45 to 120 s
- Ratios
- 16:9 · 9:16
- Inputs
- A script or a topic
- Output
- MP4, voice track, captions, b-roll set
- Made
- Nocturne and documentary families, voice generated or licensed
09
Jewellery macro
- Format
- Luxury product insert
- Runtime
- 5 to 15 s
- Ratios
- 16:9 · 1:1 · 9:16
- Inputs
- Product shots
- Output
- MP4 per ratio, prompt
- Made
- Macro family, rim light, velvet ground
10
Hard-light product
- Format
- Sport, streetwear, energy
- Runtime
- 6 to 15 s
- Ratios
- 9:16 · 1:1
- Inputs
- Product shots, a colour
- Output
- MP4 per ratio, prompt
- Made
- Single hard source, saturated seamless, slow orbit
End of wall
Ten formats. One method. Inquire.
Questions
Can you use our real product in the video?
Yes. Product shots and packaging are passed as reference images on every shot so the product stays consistent. This is the single biggest lever on whether an AI ad looks like your brand.
Do we need someone on camera?
No. Many spots work with product, environment and typography alone. When a presenter is needed we build a consistent AI persona for the brand or use a licensed real presenter.
How long does a spot take?
A first version of a 15 to 30 second spot usually takes a few working days, most of it in the brief and the edit. Single-shot revisions are fast because each shot is regenerated on its own.
What do we receive?
The finished spot in each aspect ratio you need, plus the script, shot list, prompts and reference images. You own all of it.
What about ad-policy compliance?
We write to the platform rules for your category before generating, especially in regulated niches. Claims are checked in the script, not after the render.
Notes
How an AI video ad is actually made, step by step
An AI video ad is built the same way a normal ad is, with generation replacing the shoot: a brief becomes a script and shot list, each shot is generated from a prompt or a reference image, the clips are cut together with voiceover, captions and music, and every frame is checked before delivery. The generation step is fast; the brief, the script and the QA are where the quality comes from.
What a punch-up edit does to a talking-head video
A punch-up edit keeps the speaker's original recording and adds the things that hold attention on social: tight cuts between sentences, word-timed captions, punch-in zooms on key lines, on-screen callouts, and short b-roll inserts on specific claims. It can make a good recording much more watchable; it cannot fix an unclear message.
Inquiry
Your plan
- Objects
- None yet. Add any object from the wall.
- Delivery
- MP4 per ratio, script, shot list, prompts and references. You own all of it.
- First step
- A script, a shot list and one test clip, so you see the look before committing to a batch.
Start a brief.
Product, platform, and what the viewer should do next. We reply with a script, a shot list and a test clip.
- Fixed-fee audit first, so there is a number before any build begins.
- Built on the tools you already run. No migration, no new CRM.
- You own every account, prompt and workflow from day one.